In search of true brand equity metrics: All market share ain't created equal

Journal of Advertising Research

Volumn 45, Issue 2, 2005, Pages 171-186

  Reynolds, Thomas J ^a,c   Phillips, Carol B ^b  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b BrandAmplitude LLC

^c NONE

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EID: 33644895677     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849905050191     Document Type: Review

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