Reciprocal transfer effects for brand extensions of global or local origin: Evidence from Norway

Studies in Economics and Finance

Volumn 28, Issue 4, 2011, Pages 365-411

  Iversen, Nina M ^a   Hem, Leif E ^a  

^a NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

Brand extensions; Brand globalness; Brand origin; Meaning transfer; Norway; Product origin

Indexed keywords

EID: 80053937294     PISSN: 10867376     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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