Cognitive and affective reactions of U.S. consumers to global brands

Journal of International Marketing

Volumn 16, Issue 4, 2008, Pages 113-135

  Dimofte, Claudiu V ^a   Johansson, Johny K ^b   Ronkainen, Ilkka A ^b  

^a Department of Marketing ^*  (United States)

^b GEORGETOWN UNIVERSITY   (United States)

Author keywords

Affective preference; Antiglobalists; Consumer attitudes; Global brands; International marketing

Indexed keywords

EID: 58149264875     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.16.4.113     Document Type: Article

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