Feedback effects of brand extensions on the brand image of global brands: A comparison between Spain and Norway

Journal of Marketing Management

Volumn 26, Issue 9-10, 2010, Pages 943-966

  Pina, Jose M ^a   Iversen, Nina M ^b   Martinez, Eva ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

Brand extension; Brand image; Consumer innovativeness; Norway; Spain

Indexed keywords

EID: 79958169786     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672570903458789     Document Type: Article

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