The influence of positive mood on brand extension evaluations

Journal of Consumer Research

Volumn 26, Issue 4, 2000, Pages 386-400

  Barone, Michael J ^a   Miniard, Paul W ^b   Romeo, Jean B ^c  

^a IOWA STATE UNIVERSITY   (United States)

^b FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^c NONE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034335627     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209570     Document Type: Article

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