Modeling the brand extensions' influence on brand image

Journal of Business Research

Volumn 62, Issue 1, 2009, Pages 50-60

  Martínez Salinas, Eva ^a   Pina Pérez, José Miguel ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Brand equity; Brand extensions; Brand image; Consumer behavior

Indexed keywords

EID: 56249140801     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.01.006     Document Type: Article

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