Consumer evaluations of extensions and their effects on the core brand: Key issues and research propositions

European Journal of Marketing

Volumn 36, Issue 11-12, 2002, Pages 1415-1438

  Grime, Ian ^a   Diamantopoulos, Adamantios ^a   Smith, Gareth ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Brand extensions; Brands; Literature

Indexed keywords

EID: 85135298877     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210445245     Document Type: Article

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