The moderating role of involvement and differentiation in the evaluation of brand extensions

Journal of Consumer Psychology

Volumn 12, Issue 2, 2002, Pages 119-131

  Maoz, Eyal ^a   Tybout, Alice M ^b  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038797801     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/153276602760078659     Document Type: Article

References (25)

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