Product ethnicity: Revisiting the match between products and countries

Journal of International Marketing

Volumn 15, Issue 3, 2007, Pages 32-72

  Usunier, Jean Claude ^a   Cestre, Ghislaine ^a  

^a UNIVERSITY OF LAUSANNE   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35048847573     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.15.3.32     Document Type: Review

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