Drivers of brand extension success

Journal of Marketing

Volumn 70, Issue 2, 2006, Pages 18-34

  Völckner, Franziska ^a   Sattler, Henrik ^a,b  

^a Department of Marketing and Management ^*

^b UNIVERSITY OF HAMBURG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646418429     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.70.2.18     Document Type: Article

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