The effects of experience with brand extensions on parent brand knowledge

Journal of Business Research

Volumn 49, Issue 1, 2000, Pages 47-55

  Sheinin, Daniel A ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034216501     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00116-7     Document Type: Article

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