The effects of price on brand extension evaluations: The moderating role of extension similarity

Journal of the Academy of Marketing Science

Volumn 30, Issue 2, 2002, Pages 131-140

  Taylor, Valerie A ^a,c   Bearden, William O ^b,d  

^a UNIVERSITY OF TENNESSEE AT CHATTANOOGA   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

^c UNIVERSITY OF TENNESSEE   (United States)

^d UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036261888     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/03079459994380     Document Type: Review

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