Consumer attitude toward brand extensions: An integrative model and research propositions

International Journal of Research in Marketing

Volumn 20, Issue 1, 2003, Pages 97-115

  Czellar, Sandor ^a  

^a UNIVERSITY OF GENEVA   (Switzerland)

Author keywords

Brand affect; Brand associations; Brand extensions; Cognitive psychology; Consumer attitudes

Indexed keywords

EID: 0037372558     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(02)00124-6     Document Type: Article

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