Extensions of Broad Brands: The Role of Retrieval in Evaluations of Fit

Journal of Consumer Psychology

Volumn 5, Issue 2, 1996, Pages 189-207

  Dawar, Niraj ^a  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21444436575     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp0502_05     Document Type: Article

References (24)

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2. Consumer evaluations of brand extensions
3. The effects of context and part-category cues on the recall of competing brands
4. Salience effects in brand recall
5. Dimensions of consumer expertise
6. Retrieval of propositional information from long-term memory
7. A spreading activation theory of memory
8. On the status of inhibitory mechanisms in cognition: Memory retrieval as a model case
9. Context-independent and context-dependent information in concepts
10. Retrieval inhibition as an adaptive mechanism in human memory
11. Inhibition from semantically related primes: Evidence of category-specific inhibition
12. A process-tracing study of brand extension evaluation
13. The importance of the brand in brand extension
14. Product category perception, elaborative processing and brand name extension strategies
15. The effects of order and direction on multiple brand extensions
16. The role of attitude accessibility in the attitude-to-behavior process
17. Price, brand name, and product composition characteristics as determinants of perceived quality
18. The effects of sequential introduction of brand extensions
19. Memory and attentional factors in consumer choice Concepts and research methods
20. Retrieval inhibition from part-set cueing A persisting enigma in memory research
21. Evaluation of brand extension The role of product feature similarity and brand concept consistency
22. A multidimensional approach to the structure of personality impressions
23. The effect of context on the structure of categories
24. Accessing lexical ambiguity in different types of sentential contexts