Review of literature - Future research suggestions: Private label brands: Benefits, success factors and future research

Journal of Brand Management

Volumn 17, Issue 5, 2010, Pages 368-389

  Hyman, Michael R ^a   Kopf, Dennis A ^b   Lee, Dongdae ^c  

^a NEW MEXICO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

^c Dong A University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77949663102     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2009.33     Document Type: Review

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