The nature and benefits of national brand/private label competition

Review of Industrial Organization

Volumn 24, Issue 2, 2004, Pages 105-127

  Steiner, R L ^a  

^a NONE   (United States)

Author keywords

Consumer welfare; Horizontal and vertical competition; Iintrabrand and interbrand competition; Industry structures; Leading national brands; Private labels; Retail gross margins

Indexed keywords

INDUSTRIAL COMPETITION; INDUSTRIAL PERFORMANCE; MANUFACTURING; MARKET CONDITIONS; RETAILING;

EID: 3042776210     PISSN: 0889938X     EISSN: None     Source Type: Journal    
DOI: 10.1023/B:REIO.0000033351.66025.05     Document Type: Article

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