The effect of consumer price consciousness on private label purchase

International Journal of Research in Marketing

Volumn 16, Issue 3, 1999, Pages 237-251

  Sinha, Indrajit ^a   Batra, Rajeev ^b  

^a TEMPLE UNIVERSITY   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Price consciousness; Price fairness; Private labels; Store brands

Indexed keywords

EID: 0042261189     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(99)00013-0     Document Type: Article

References (37)

1. Ashley S.R. How to effectively compete against private-label brands. Journal of Advertising Research. 38(1):1998;75-82.
2. Bettman J.R. Relationship of information-processing attitude structures to private brand purchasing behavior. Journal of Applied Psychology. 59(1):1974;79-83.
3. Bronnenberg B.J., Wathieu L. Asymmetric promotion effects and brand positioning. Marketing Science. 15(4):1996;379-394.
4. Dhar S.K., Hoch S.J. Why store brand penetration varies by retailer. Marketing Science. 16(3):1997;208-227.
5. Fern E.F., Monroe K.B. Effect-size estimates: Issues and problems in interpretation. Journal of Consumer Research. 23:1996;89-105.
6. Fornell C., Larcker D.F. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research. 18:1981;39-50.
7. Fortune, 1994. What price brand loyalty? Fortune 129 (1), 103-104.
8. Hoch S.J., Banerji S. When do private labels succeed? Sloan Management Review. 34:1993;57-67.
9. Inglehart, R., 1990. Culture shift in advanced industrial society. Princeton Univ. Press, Princeton, NJ.
10. International Journal of Retailing and Distribution Management, 1995. A cool look at look-alikes. International Journal of Retailing and Distribution Management 23 (11), 3-4.
11. Jöreskog, K.G., Sörbom, D., 1996. LISREL 8 User's Reference Guide. Scientific Software, Chicago, IL.
12. Kahneman D., Knetsch J.L., Thaler R. Fairness and the assumptions of economics. Journal of Business. 59(4):1986;S285-S300.
13. Krishnan T.V., Soni H. Guaranteed profit margins: A demonstration of retailer power. International Journal of Research in Marketing. 14(1):1997;35-56.
14. Lambert Z.V. Price and choice behavior. Journal of Marketing Research. 9:1972;35-40.
15. Laurent G., Kapferer J.N. Measuring consumer involvement profiles. Journal of Marketing Research. 22:1985;41-53.
16. Lewis L. Store brands advance. Progressive Grocer. 77(5):1998;12.
17. Lichtenstein D.R., Bloch P.H., Black W.C. Correlates of price acceptability. Journal of Consumer Research. 15:1988;243-252.
18. Lichtenstein D.R., Ridgway N.M., Netemeyer R.G. Price perceptions and consumer shopping behavior: A field study. Journal of Marketing Research. 30:1993;234-245.
19. MacShane D. The great supermarket rip-off. New Statesman. 520(11):1998;14.
20. Mela C.F., Gupta S., Jedidi K. Assessing long-term promotional influences on market structure. International Journal of Research in Marketing. 15(2):1998;89-107.
21. Mogelonsky, M., 1995. When stores become brands. American Demographics (February) 32-38.
22. Monroe, K.B., Krishnan, R., 1985. The effect of price on subjective product evaluations. In: Jacoby, J., Olson, J.C. (Eds.), Perceived Quality: How Consumers View Stores and Merchandise. D.C. Heath and Company, Lexington, MA, pp. 209-232.
23. Monroe, K.B., Petroshius, S.M., 1981. Buyers' perceptions of price: An update of the evidence. In: Kassarjian, H., Robertson, T.S. (Eds.), Perspectives in Consumer Behavior, 43-55. Scott, Foresman, and Company, Glenview, IL.
24. Morgenson G. The trend is not their friend. Forbes. 148(6):1991;115-119.
25. Omar O.E. Comparative product testing for own-label marketing. International Journal of Retailing and Distribution Management. 22(2):1994;12-17.
26. Peterson, R.A., Wilson, W.R., 1985. Perceived risk and price-reliance schema as price-perceived quality mediators. In: Jacoby, J., Olson, J.C. (Eds.), Perceived Quality: How Consumers View Stores and Merchandise. D.C. Heath and Company, Lexington, MA, pp. 247-268.
27. Rao A.R., Bergen M.E. Price premium variations as a consequence of buyers' lack of information. Journal of Consumer Research. 19:1992;412-423.
28. Richardson P.S., Jain A.K., Dick A. Household store brand proneness: a framework. Journal of Retailing. 72(2):1996;159-185.
29. Sethuraman, R., Cole, C., 1997. Why do consumers pay more for national brands than for store brands? MSI Working Paper, No. 97-126.
30. Shapiro, B.P., 1968. The psychology of pricing. Harvard Business Review 46, (July-August) 14-25.
31. Steenkamp J.-B.E.M., Dekimpe M.G. The increasing power of store brands: Building loyalty and market share. Long Range Planning. 30(6):1997;917-930.
32. Stern, A.L. 1997. The pricing quandary. Across the Board (May) 16-22.
33. Stern, G., 1993. P&G will cut prices 5% on pampers, 16% on luvs to battle private brands. The Wall Street Journal (April 14), B9.
34. Tai S.H.C., Tam J.L.M. A lifestyle analysis of female consumers in greater China. Psychology and Marketing. 14(3):1997;287-307.
35. Tellis G.J., Gaeth G.J. Best value, price-seeking, and price-aversion: The impact of information and learning on consumer choices. Journal of Marketing. 54:1990;34-45.
36. Thaler R.N. Mental accounting and consumer choice. Marketing Science. 4:1985;199-214.
37. Yi Y. On the evaluation of main effects in multiplicative regression models. Journal of the Market Research Society. 31(1):1990;133-138.