Store brands and retail differentiation: The influence of store image and store brand attitude on store own brand perceptions

Journal of Retailing and Consumer Services

Volumn 10, Issue 6, 2003, Pages 345-352

  Collins Dodd, Colleen ^a   Lindley, Tara ^a  

^a SIMON FRASER UNIVERSITY   (Canada)

Author keywords

Retailing; Store brands; Store image

Indexed keywords

ATTITUDINAL SURVEY; IMAGE; RETAILING;

EID: 0142009596     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-6989(02)00054-1     Document Type: Article

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