Consumer evaluations of store brands: Effects of store image and product attributes

Journal of Retailing and Consumer Services

Volumn 11, Issue 4, 2004, Pages 247-258

  Semeijn, Janjaap ^a   van Riel, Allard C R ^b   Ambrosini, A Beatriz ^b  

^a OPEN UNIVERSITY OF THE NETHERLANDS   (Netherlands)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Consumer behavior; Perceived risk; Retailing; Store brands; Store image

Indexed keywords

RETAILING;

EID: 2442596968     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-6989(03)00051-1     Document Type: Article

References (56)

1. Aaker D.A. Keller K.L. Consumer evaluations of brand extensions Journal of Marketing 54 1 1990 27-41
2. Ailawadi K.L. The retail power-performance conundrum: What have we learned Journal of Retailing 77 2001 299-318
3. Ailawadi, K.L., Harlam, B.A., 2002. The effect of store brand share on retail margins: An empirical analysis. Working Paper Series No. 02-109, Marketing Science Institute, Cambridge, MA.
4. Baker J. Grewal D. Parasuraman A. The influence of store environment on quality and store image Journal of the Academy of Marketing Science 22 4 1994 328-339
5. Baltas G. Determinants of store brand choice: A behavioral analysis Journal of Product and Brand Management 6 5 1997 315-324
6. Baron R.M. Kenny D.A. The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations Journal of Personality and Social Psychology 51 6 1986 1173-1182
7. Batra R. Sinha I. Consumer-level factors moderating the success of private label brands Journal of Retailing 72 2 2000 175-191
8. Bearden W.O. Etzel M.J. Reference group influence on product and brand purchase decisions Journal of Consumer Research 9 1982 183-194
9. Birtwistle G. Clarke I. Freathy P. Store image in the UK fashion sector: Consumer versus retailer perceptions The International Review of Retail, Distribution and Consumer Research 9 1 1999 1-16
10. Biswas A. Pullig C. Krishnan B. Burton S. Consumer evaluation of reference price advertisements: Effects of other brand's prices and semantic cues Journal of Public Policy and Marketing 18 1 1999 52-65
11. Bloemer J. De Ruyter K. On the relationship between store image, store satisfaction and store loyalty European Journal of Marketing 32 5/6 1998 499-513
12. Chow G.C. Tests of equality between sets of coefficients in two linear regressions Econometrica 28 1960 591-605
13. Corstjens M. Lal R. Building store loyalty through store brands Journal of Marketing Research 37 2000 281-291
14. Dabholkar P.A. Thorpe D.I. Rentz J.O. A measure of service quality for retail stores: Scale development and validation Journal of the Academy of Marketing Science 24 1 1996 3-16
15. Davies G. Retail brands and the theft of identity International Journal of Retail and Distribution Management 26 4 1998 140-146
16. Dekimpe M.G. Steenkamp J.-B.E.M. Lessons to be learnt from the Dutch private-label scene European Retail Digest 34 2002 33-36
17. DelVecchio D.S. Consumer perceptions of private label quality: The role of product category characteristics and consumer use of heuristics Journal of Retailing and Consumer Services 8 2001 239-249
18. Dhar S.K. Hoch S.J. Why store brand penetration varies by retailer Marketing Science 16 3 1997 208-227
19. Dick A.S. Jain A.K. Richardson P. Correlates of store brand proneness: Some empirical observations Journal of Product and Brand Management 4 4 1995 15-22
20. Dick A.S. Jain A.K. Richardson P. How consumers evaluate store brands Journal of Product and Brand Management 5 2 1996 19-28
21. Dunne D. Narasimhan C. The new appeal of private labels Harvard Business Review 77 1999 41-52
22. Fitzell P. Private Label Marketing in the 1990s. The Evolution of Price Labels into Global Brands 1992 Global Book Productions New York
23. Greatorex M. Mitchell V.-W. Modelling consumer risk reduction preferences from perceived loss data Journal of Economic Psychology 15 4 1994 669-685
24. Halstead D. Hartman D. Schmidt S.L. Multi-source effects on the satisfaction formation process Journal of the Academy of Marketing Science 22 2 1994 114-129
25. Hoch S.J. Banerji S. When do private labels succeed? Sloan Management Review 34 1993 57-67
26. Kapferer J.-N. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity 1994 Free Press New York
27. Keller K.L. Conceptualizing, measuring, and managing customer-based brand equity Journal of Marketing 57 1993 1-22
28. Lepir J. European private label Global Cosmetic Industry 169 2 2001 72
29. MacKinnon D.P. Dwyer J.H. Estimating mediated effects in prevention studies Evaluation Review 17 1993 144-158
30. MacKinnon D.P. Warsi G. Dwyer J.H. A simulation study of mediated effect measures Multivariate Behavioral Research 30 1 1995 42-62
31. Mazursky D. Jacoby J. Exploring the development of store image Journal of Retailing 62 2 1986 145-165
32. Mitchell V.-W. Greatorex M. Risk perception and reduction in the purchase of consumer services The Service Industries Journal 13 1993 179-200
33. Mitchell V.-W. McGoldrick P.J. Consumers' risk-reduction strategies: A review and synthesis The International Review of Retail, Distribution and Consumer Research 6 1 1996 1-33
34. Mitchell V.-W. Re-conceptualizing consumer store image processing using perceived risk Journal of Business Research 54 2001 167-172
35. Nandan S. Dickinson R. Private brands: Major brand perspective Journal of Consumer Marketing 11 4 1994 18-28
36. Narasimhan C. Wilcox R.T. Private labels and the channel relationship: A cross-category analysis Journal of Business 71 4 1998 573-600
37. Quelch J.A. Harding D. Brands versus private labels: Fighting to win Harvard Business Review 74 1996 99-110
38. Raju J.S. Sethuraman R. Dhar S.K. The introduction and performance of store brands Management Science 41 6 2001 957-978
39. Richardson P. Jain A.K. Dick A.S. Extrinsic and intrinsic cue effects on perceptions of store brand quality Journal of Marketing 58 1994 28-36
40. Richardson P. Jain A.K. Dick A.S. Household store brand proneness: A framework Journal of Retailing 72 2 1996 159-185
41. Richardson P. Jain A.K. Dick A.S. The influence of store aesthetics on the evaluation of private label brands Journal of Product and Brand Management 5 1 1996 19-28
42. Semeijn J. Vellenga D.B. International logistics and one-stop shopping International Journal of Physical Distribution and Logistics Management 25 10 1995 26-44
43. Sethuraman R. Cole C. Factors influencing the price premiums that consumers pay for national brands over store brands Journal of Product and Brand Management 8 4 1999 340-351
44. Sinha I. DeSarbo W.S. An integrated approach toward the spatial modeling of perceived customer value Journal of Marketing Research 35 1998 236-249
45. Sobel M.E. Asymptotic intervals for indirect effects in structural equations models Leinhart S. Sociological Methodology 1982 Jossey-Bass San Francisco, CA
46. Sparks J.R. Hunt S.D. Marketing researcher ethical sensitivity: Conceptualization, measurement and exploratory investigation Journal of Marketing 62 2 1998 92-109
47. Stafford M.R. Advertising sex-typed services: The effect of sex, service type and employee type on customer attitudes Journal of Advertising 27 2 1998 65-82
48. Steenkamp J.-B.E.M. Dekimpe M. The increasing power of store brands: Building loyalty and market share Long Range Planning 30 6 1997 917-930
49. Stevens R.E. Wrenn B. Ruddick M.E. Sherwood P.K. The Marketing Research Guide 1997 The Haworth Press Inc. New York
50. Stone R.N. Grønhaug K. Perceived risk: Further considerations for the marketing discipline European Journal of Marketing 27 3 1993 39-50
51. Sullivan M.W. Measuring image spillovers in umbrella branded products Journal of Business 63 1 1990 309-330
52. Thompson S. The new private enterprise Brandweek 40 18 1999 36-40
53. Van Riel A.C.R. Lemmink J. Ouwersloot H. Consumer evaluations of brand extensions: Differences between goods and services Journal of Service Research 3 3 2001 220-231
54. Venkatraman M.P. Opinion leadership, enduring involvement and characteristics of opinion leaders: A moderating or mediating relationship? Advances in Consumer Research 17 1990 60-67
55. Wileman A. Jary M. Retail Power Plays: From Trading to Brand Leadership, Strategies for Building Retail Brand Value 1997 New York University Press New York
56. Zimmer M.R. Golden L.L. Impressions of retail stores: A content analysis of consumer images Journal of Retailing 64 1 1988 265-293