Win-win strategies at discount stores

Journal of Retailing and Consumer Services

Volumn 14, Issue 5, 2007, Pages 309-318

  Deleersnyder, Barbara ^a   Dekimpe, Marnik G ^b,c   Steenkamp, Jan Benedict E M ^d   Koll, Oliver ^e  

^a ERASMUS UNIVERSITY   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

^c UNIVERSITY OF LEUVEN   (Belgium)

^d UNIVERSITY OF NORTH CAROLINA   (United States)

^e UNIVERSITY OF INNSBRUCK   (Austria)

Author keywords

Branded goods; Discount retailing; Performance

Indexed keywords

DISCOUNT RATE; MANUFACTURING; RETAILING;

EID: 34447579013     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2006.09.009     Document Type: Article

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