Consumer perceptions of store brands versus national brands

Journal of Consumer Marketing

Volumn 22, Issue 4, 2005, Pages 223-232

  De Wulf, Kristof ^a   Odekerken Schröder, Gaby ^b   Goedertier, Frank ^a   Ossel, Gino Van ^a  

^a VLERICK BUSINESS SCHOOL   (Belgium)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Brand equity; Brand loyalty; Stores and supermarkets

Indexed keywords

EID: 22544455656     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510605335     Document Type: Article

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