A combined segmentation and demand model for store brands

European Journal of Marketing

Volumn 37, Issue 10, 2003, Pages 1499-1513

  Baltas, George ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Brand management; Consumer behaviour; Demand; Private ownership; Retailing; Stores

Indexed keywords

EID: 33745462380     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310487211     Document Type: Article

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