How consumers evaluate store brands

Journal of Product & Brand Management

Volumn 5, Issue 2, 1996, Pages 19-28

  Dick, Alan ^a   Jain, Arun ^a   Richardson, Paul ^b  

^a UNIVERSITY AT BUFFALO   (United States)

^b LOYOLA UNIVERSITY CHICAGO   (United States)

Author keywords

Brand awareness; Consumer behaviour; Own label goods

Indexed keywords

EID: 84986038209     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429610119405     Document Type: Article

References (10)

1. Bellizzi, J.A., Kruckeberg, H.F., Hamilton, J.R. and Martin, W.S. (1981,”Consumer perceptions of national, private, and generic brands”, ournal of Retailing, Vol. 57, Winter, pp. 56-70.
2. Bettman, J.R. (1974, “Relationship of information-processing attitude structures to private brand purchasing behavior”, Journal of Applied Psychology, Vol. 59 No. 1, pp. 79-83.
3. Coe, B.D. (1971, “Private versus national preference among lower and middle-income consumers”, Journal of Retailing, Vol. 4, Fall, pp. 61-72.
4. Cox, D.F. (1967, “The sorting rule model of the consumer product evaluation process”, in Cox, D.F. (Ed.), Risk Taking and Information Handling in Consumer Behavior, Division of Research, Graduate School of Business Administration, Harvard University, Boston, MA.
5. Cunningham, I.C.M., Hardy, A.P. and Imperia, G. (1982, “Generic brands versus national brands and store brands”, Journal of Advertising Research, Vol. 22, October/November, pp. 25-32.
6. Frank, R.E. and Boyd, H.W. (1965, “Are private-brand prone grocery customers really different?”, Journal of Marketing Research, Vol. 4, pp. 27-35.
7. Murphy, P.E. (1978, “The effect of social class on brand and price consciousness for supermarket products”, Journal of Retailing, Vol. 54, Summer, pp. 33-42, 89.
8. Myers, J.G. (1966, “Determinants of brand imagery and attitude with special reference to private brands”, unpublished doctoral dissertation, Northwestern University.
9. Olson, J.C. (1972, “Cue utilization in the quality perception process: a cognitive model and an empirical test”, unpublished doctoral dissertation, Purdue University.
10. The Economist (1995), “Changes at the checkout: a survey of retailing”, March 4-10, pp. 1-18.