The influence of store aesthetics on evaluation of private label brands

Journal of Product & Brand Management

Volumn 5, Issue 1, 1996, Pages 19-28

  Richardson, Paul ^a   Jain, Arun K ^a,b   Dick, Alan ^a  

^a LOYOLA UNIVERSITY CHICAGO   (United States)

^b UNIVERSITY AT BUFFALO   (United States)

Author keywords

Brand names; Consumer behaviour; Own label goods; Product quality; Store ambience; Store brands

Indexed keywords

EID: 84986085937     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429610113384     Document Type: Article

References (11)

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3. Dowdell, S. 1994, “Private label called key to survival”, Supermarket News, October 24, p. 63.
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5. Mehrabian, A. 1980, Basic Dimensions for a General Psychological Theory, MIT Press, Cambridge, MA.
6. Mehrabian, A. and Russell, J.A. 1974, An Approach to Environmental Psychology, MIT Press, Cambridge, MA.
7. Richardson, P., Dick, A. and Jain, A. 1994, “Extrinsic and intrinsic cue effects on perceptions of store brand quality”, Journal of Marketing, Vol. 58, October, pp. 28-36.
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9. Stevens, C.W. 1980, “K-Mart stores try new look to invite more spending”, The Wall Street Journal, November 26, pp. 29-35.
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11. Wysocki, B. 1979, “Sight, smell, sound: they’re all arms in retailer’s arsenal”, The Wall Street Journal, November 17, pp. 1, 35.