Pricing store brands across categories and retailers

Journal of Product & Brand Management

Volumn 12, Issue 4, 2003, Pages 201-219

  Sheinin, Daniel A ^a   Wagner, Janet ^b  

^a UNIVERSITY OF RHODE ISLAND   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Brands; Management strategy; Pricing; Retailing; Risk management; Stores and supermarkets

Indexed keywords

EID: 84986106084     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310485023     Document Type: Article

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