Private labels: Psychological versioning of typical consumer products

International Journal of Industrial Organization

Volumn 22, Issue 6, 2004, Pages 849-861

  Soberman, David A ^a   Parker, Philip M ^a  

^a INSEAD   (France)

Author keywords

National brand; Private labels; Retailer brand; Second degree price discrimination; Store brand

Indexed keywords

INDUSTRIAL ECONOMICS; LABELS; MANUFACTURE; MARKETING; MATHEMATICAL MODELS; QUALITY CONTROL;

NATIONAL BRANDS; PRIVATE LABELS; RETAILER BRANDS; SECOND DEGREE PRICE DISCRIMINATIONS; STORE BRANDS;

CONSUMER PRODUCTS;

EID: 3142535002     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijindorg.2004.03.004     Document Type: Article

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