The economics of quality-equivalent store brands

International Journal of Research in Marketing

Volumn 23, Issue 2, 2006, Pages 125-139

  Soberman, David A ^a   Parker, Philip M ^a  

^a INSEAD   (France)

Author keywords

National brand; Price discrimination; Private labels; Retailer brand; Retailing; Store brand

Indexed keywords

EID: 33744521049     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2005.09.008     Document Type: Article

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