Determinants of store brand choice: a behavioral analysis

Journal of Product & Brand Management

Volumn 6, Issue 5, 1997, Pages 315-324

  Baltas, George ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Consumer behaviour; Own label goods; Product management

Indexed keywords

EID: 84986180722     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429710179480     Document Type: Review

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