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Volumn 26, Issue 4, 1998, Pages 140-146

Retail brands and the theft of identity

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EID: 84986119999     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590559810214903     Document Type: Article
Times cited : (39)

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    • Henderson, S. (1997), “Unfair competition: some approaches to change, British brands”, British Brands Group Newsletter, Summer, pp. 7-8.
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    • Extrinsic and intrinsic cue efforts on perceptions of store brand quality
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    • Richardson, P.S., Dick, A.S. and Jain, A.K. (1994), “Extrinsic and intrinsic cue efforts on perceptions of store brand quality”, Journal of Marketing, Vol. 58, October, pp. 28-36.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.