Share, price and category expenditure—geographic market effects and private labels

Managerial and Decision Economics

Volumn 20, Issue 4, 1999, Pages 175-187

  Putsis, William P ^a   Cotterill, Ronald W ^b  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993111312     PISSN: 01436570     EISSN: 10991468     Source Type: Journal    
DOI: 10.1002/(SICI)1099-1468(199906)20:4<175::AID-MDE928>3.0.CO;2-I     Document Type: Article

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