The effect of personal involvement on the decision to buy store brands

Journal of Product & Brand Management

Volumn 11, Issue 1, 2002, Pages 6-18

  Miquel, Salvador ^a   Caplliure, Eva M ^a   Aldas Manzano, Joaquin ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Brands; Consumer behaviour; Own label goods

Indexed keywords

EID: 22944480961     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210419513     Document Type: Article

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