The strategic positioning of store brands in retailer-manufacturer negotiations

Review of Industrial Organization

Volumn 24, Issue 2, 2004, Pages 161-194

  Scott Morton, Fiona ^a   Zettelmeyer, Florian ^b  

^a NATIONAL BUREAU OF ECONOMIC RESEARCH   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Added value; Negotiation; Positioning; Private labels; Store brands

Indexed keywords

PRICE DETERMINATION; PROFITABILITY; RETAILING;

EID: 3042816817     PISSN: 0889938X     EISSN: None     Source Type: Journal    
DOI: 10.1023/B:REIO.0000033350.25229.d6     Document Type: Article

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