Pricing and advertising of private and national brands in a dynamic marketing channel

Journal of Optimization Theory and Applications

Volumn 137, Issue 3, 2008, Pages 465-483

  Amrouche, N ^a   Martin Herran G ^b   Zaccour, G ^c  

^a LONG ISLAND UNIVERSITY   (United States)

^b UNIVERSITY OF VALLADOLID   (Spain)

^c HEC MONTRÉAL   (Canada)

Author keywords

Advertising; Differential games; Feedback Nash equilibrium; Marketing channels; Pricing; Private label

Indexed keywords

COMMERCE; COMPETITION; GAME THEORY; SALES;

ADVERTISING STRATEGY; ADVERTIZING; DIFFERENTIAL GAMES; FEEDBACK-NASH EQUILIBRIUM; IN-BUILDINGS; MARKETING CHANNELS; NASH EQUILIBRIA; PRICE COMPETITION; PRICING STRATEGY; PRIVATE LABELS;

COSTS;

EID: 43049157556     PISSN: 00223239     EISSN: 15732878     Source Type: Journal    
DOI: 10.1007/s10957-007-9340-8     Document Type: Article

References (26)