Factors affecting attitudes toward private labels and promoted brands

Journal of Marketing Management

Volumn 24, Issue 3-4, 2008, Pages 283-298

  Liu, Tsung Chi ^a   Wang, Chung Yu ^a,b  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b SHU TE UNIVERSITY   (Taiwan)

Author keywords

Money attitudes; Motivational needs; Private label attitude; Promoted brand attitude; Smart shopper self perception

Indexed keywords

EID: 77949662249     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X306103     Document Type: Article

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