An Empirical Study of the Effect of Brand Proliferation on Private Label - National Brand Pricing Behavior

Review of Industrial Organization

Volumn 12, Issue 3, 1997, Pages 355-371

  Putsis Jr , William P ^a  

^a YALE SCHOOL OF MANAGEMENT   (United States)

Author keywords

Brand proliferation; Pricing; Private labels

Indexed keywords

EID: 0001632372     PISSN: 0889938X     EISSN: None     Source Type: Journal    
DOI: 10.1023/a:1007704421589     Document Type: Article

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