Shelf space assigned to store and national brands: A neural networks analysis

International Journal of Retail and Distribution Management

Volumn 33, Issue 11, 2005, Pages 858-878

  Suárez, Mónica Gómez ^a  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

Generics; Labelling; Merchandising; Neural nets; Product management; Shelf space; Spain

Indexed keywords

EID: 27844523169     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550510629437     Document Type: Article

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