Long-run effects of price promotions in scanner markets

Journal of Econometrics

Volumn 89, Issue 1-2, 1998, Pages 269-291

  Dekimpe, Marnik G ^a   Hanssens, Dominique M ^b   Silva Risso, Jorge M ^b,c  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c JD Power and Associates   (United States)

Author keywords

Evolution; Long term effectiveness; Price promotions

Indexed keywords

EID: 0000736619     PISSN: 03044076     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0304-4076(98)00064-5     Document Type: Article

References (40)

1. Abraham, M.M., Lodish, L.M., 1993. An implemented system for improving promotion productivity using store scanner data. Marketing Science 12, 248-269.
2. Allenby, G.M., Rossi, P.E., 1991. There is no aggregation bias: Why macro logit models work. Journal of Business and Economic Statistics 9, 1-14.
3. Baghestani, H., 1991. Cointegration analysis of the advertising-sales relationship. Journal of Industrial Economics 34, 671-681.
4. Bemmaor, A.C., Mouchoux, D., 1991. Measuring the short-term effect of in-store promotions and retail advertising on brand sales: A factorial experiment. Journal of Marketing Research 28, 202-214.
5. Brandenburger, A.M., Nalebuff, B.J., 1996. Co-opetition. Doubleday, New York.
6. Blattberg, R.C., Briesch, R., Fox, E.J., 1995. How promotions work. Marketing Science 14, G122-G132.
7. Bronnenberg, B. J., Wathieu, L., 1996. Asymmetric promotion effects and brand positioning. Marketing Science 15, 379-394.
8. Bucklin, R.E., Gupta, S., 1996. Business adoption of advances in the analysis of scanner data. Paper presented at the Marketing Science Institute Conference on 'Use and Usability: Business-Focused Market Research', Boston, MA.
9. Chen, C., Liu, L.M., 1993. Joint estimation of model parameters and outlier effects in time series. Journal of the American Statistical Association 88, 284-297.
10. Chintagunta, P.K., 1993. Investigating purchase incidence, brand choice and purchase quantity decisions of households. Marketing Science 12, 184-208.
11. Chowdhury, A.R., 1994. Advertising expenditures and the macro-economy: Some new evidence. International Journal of Advertising 13, 1-14.
12. Dekimpe, M.G., 1992. Long-run modeling in marketing. Unpublished Ph.D. Thesis, UCLA, Los Angeles.
13. Dekimpe, M.G., Hanssens, D.M., 1995a. The persistence of marketing effects on sales. Marketing Science 14, 1-21.
14. Dekimpe, M.G., Hanssens, D.M., 1995b. Empirical generalizations about market evolution and stationarity. Marketing Science 14, G109-G121.
15. Dekimpe, M.G., Steenkamp, J.B.E.M., Mellens, M., Vanolen Abeele, P., 1997. Decline and variability in brand loyalty. International Journal of Research in Marketing 14, 405-420.
16. Franses, P.H., 1994. Modeling new product sales; An application of cointegration analysis. International Journal of Research in Marketing 11, 491-502.
17. Franses, P.H., Haldrup, N., 1994. The effects of additive outliers on tests for unit roots and cointegration. Journal of Business and Economic Statistics 12, 471-478.
18. Glazer, R., Weiss, A.M., 1993. Marketing in turbulent environments: decision processes and the time-sensitivity of information. Journal of Marketing Research 16, 509-521.
19. Granger, C.W.J., 1981. Some properties of time series data and their use in econometric model specification. Journal of Econometrics 16, 121-130.
20. Gupta, S., 1988. Impact of sales promotions on when, what and how much to buy. Journal of Marketing Research 25, 342-355.
21. Hanssens, D.M., Parsons, L.J., Schultz, R.L., 1990. Market Response Models: Econometric and Time Series Analysis. Kluwer Academic Publishers, Boston.
22. Harris, R., 1995. Cointegration Analysis in Econometric Modelling. Prentice Hall, Wheatsheaf.
23. Lal, R., Padmanabhan, V., 1995. Competitive response and equilibria. Marketing Science 14, G101-G108.
24. Leeflang, P.S.H., Wittink, D.R., 1992. Diagnosing competitive reactions using (aggregated) scanner data. International Journal of Research in Marketing 9, 39-57.
25. Leeflang, P.S.H., Wittink, D.R., 1996. Explaining competitive reaction effects. Working paper, University of Groningen.
26. Leone, R.P., 1987. Forecasting the effect of an environmental change on market performance: An intervention time-series approach. International Journal of Forecasting 3, 463-478.
27. Mela, C., Gupta, S., Lehmann, D.R., 1997. The long-term impact of promotion and advertising on consumer brand choice. Journal of Marketing Research 34, 248-261.
28. Mills, T.C., 1994. The Econometric Modelling of Financial Time Series. Cambridge University Press, Cambridge.
29. Papatla, P., Krishnamurthi, L., 1996. Measuring the dynamic effects of promotions on brand choice. Journal of Marketing Research 33, 20-35.
30. Perron, P., 1989. Testing for a random walk: A simulation experiment of power when the sampling interval is varied. In: Raj, B. (Ed.), Advances in Econometrics and Modeling. Kluwer Academic Publishers, Boston, pp. 47-67.
31. Perron, P., 1990. Testing for a unit root in a time series with a changing mean. Journal of Business and Economic Statistics 8, 153-162.
32. Perron, P., Vogelsang, T.J., 1992a. Nonstationarity and level shifts with an application to purchasing power parity. Journal of Business and Economic Statistics 10, 301-320.
33. Perron, P., Vogelsang, T.J., 1992b. Testing for a unit root in a time series with a changing mean: Corrections and extensions. Journal of Business and Economic Statistics 10, 467-470.
34. Pesaran, M.H., Samiei, H., 1991. Persistence, seasonality and trend in the UK egg production. Applied Economics 23, 479-484.
35. Pesaran, M.H., Pierse, R.G., Lee, K.C., 1993. Persistence, cointegration and aggregation: A disaggregated analysis of output fluctuations in the U.S. economy. Journal of Econometrics 56, 57-88.
36. Pesaran, M.H., Smith, R., 1995. Estimating long-run relationships from dynamic heterogeneous panels. Journal of Econometrics 68, 79-113.
37. Schultz, R.L., Wittink, D.R., 1976. The measurement of industry advertising effects. Journal of Marketing Research 13, 71-75.
38. Van de Gucht, L., Dekimpe, M.G., Kwok, C.C.Y., 1996. Persistence in foreign exchange rates. The Journal of International Money and Finance 15, 191-220.
39. Wind, Y., Robertson, T.S., 1983. Marketing strategy: New directions for theory and research. Journal of Marketing 47, 12-25.
40. Zanias, G.P., 1994. The long run, causality, and forecasting in the advertising-sales relationship. Journal of Forecasting 13, 601-610.