Marketing for higher education: A relationship marketing approach

Journal of Marketing for Higher Education

Volumn 18, Issue 1, 2008, Pages 50-78

  Helgesen, Øyvind ^a  

^a NORWEGIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Norway)

Author keywords

Marketing for higher education; Norwegian university college; Relationship marketing; Reputation; Student loyalty; Student retention; Student satisfaction; Student value

Indexed keywords

EID: 67449142662     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1080/08841240802100188     Document Type: Article

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