The Impact of Corporate Strategy on a Firm's Reputation

Corporate Reputation Review

Volumn 8, Issue 3, 2005, Pages 187-197

  Williams, Robert J ^a   Schnake, Mel E ^a   Fredenberger, William ^a  

^a VALDOSTA STATE UNIVERSITY   (United States)

Author keywords

advertising; brand; communications; corporate branding; diversification; e communication; firm's reputation; firm's strategy; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33846975618     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540249     Document Type: Article

References (0)