Encouraging future helping behaviors: The role of student-faculty relationships in higher education marketing

Journal of Marketing for Higher Education

Volumn 13, Issue 1-2, 2004, Pages 127-157

  Arnett, Dennis B ^a   Wittmann, C Michael ^b   Wilson, Bennie J ^c  

^a TEXAS TECH UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

^c UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

Author keywords

Commitment; Helping behaviors; Higher education marketing; Identity salience; Identity theory; Relationship marketing; Trust

Indexed keywords

EID: 85010646200     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v13n01_08     Document Type: Article

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