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Volumn 14, Issue 2, 2005, Pages 61-79

Building a university brand community: The long-term impact of shared experiences

Author keywords

Brand community; Loyalty; Relationship marketing; Services marketing

Indexed keywords


EID: 67449142299     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v14n02_04     Document Type: Article
Times cited : (56)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.