-
1
-
-
6344234780
-
River Magic: Extraordinary Experience and the Extended Service Encounter
-
Arnould, Eric J. and Price, Linda L. 1993. “River Magic: Extraordinary Experience and the Extended Service Encounter,”. Journal of Consumer Research, 20 June: 24 – 45.
-
(1993)
Journal of Consumer Research
, pp. 24-45
-
-
Arnould, E.J.1
Price, L.L.2
-
2
-
-
84951659358
-
Relationship Marketing of Services: Growing Interest, Emerging Perspectives
-
Berry, Leonard L. 1995. “Relationship Marketing of Services: Growing Interest, Emerging Perspectives,”. Journal of the Academy of Marketing Science, 23 4: 236 – 245.
-
(1995)
Journal of the Academy of Marketing Science
, pp. 236-245
-
-
Berry, L.L.1
-
3
-
-
84986045048
-
Understanding the Bond of Identification: An Investigation of Its Correlates Among Art Museum Members
-
Bhattacharya, C. B., Rao, Hayagreeva and Glynn, Mary Ann. 1995. “Understanding the Bond of Identification: An Investigation of Its Correlates Among Art Museum Members,”. Journal of Marketing,: 46 – 57. October.
-
(1995)
Journal of Marketing
, pp. 46-57
-
-
Bhattacharya, C.B.1
Rao, H.2
Glynn, M.A.3
-
4
-
-
0001965293
-
The Service Encounter: Diagnosing Favorable and Unfavorable Incidents
-
Bitner, Mary Jo, Booms, Bernard H. and Tetreault, Mary Stanfield. 1990. “The Service Encounter: Diagnosing Favorable and Unfavorable Incidents,”. Journal of Marketing, 54 January: 71 – 84.
-
(1990)
Journal of Marketing
, pp. 71-84
-
-
Bitner, M.J.1
Booms, B.H.2
Tetreault, M.S.3
-
6
-
-
17044394746
-
An Exploration of High-Risk Leisure Consumption Through Skydiving
-
Celsi, Richard L., Rose, Randall L. and Leigh, Thomas W. 1993. “An Exploration of High-Risk Leisure Consumption Through Skydiving,”. Journal of Consumer Research, 20 June: 1 – 23.
-
(1993)
Journal of Consumer Research
, pp. 1-23
-
-
Celsi, R.L.1
Rose, R.L.2
Leigh, T.W.3
-
7
-
-
0000630268
-
The Future of Interactive Marketing
-
Deighton, John. 1996. “The Future of Interactive Marketing,”. Harvard Business Review, 74 November-December: 151 – 166.
-
(1996)
Harvard Business Review
, pp. 151-166
-
-
Deighton, J.1
-
8
-
-
33751121009
-
Peak Experiences And Mountain Biking: Incorporating The Bike Into The Extended Self,” in
-
Dodson, Kimberly J. 1996. “Peak Experiences And Mountain Biking: Incorporating The Bike Into The Extended Self,” in. Advances in Consumer Research, 23: 317 – 322.
-
(1996)
Advances in Consumer Research
, pp. 317-322
-
-
Dodson, K.J.1
-
9
-
-
0001932429
-
Developing Buyer-Seller Relationships
-
Dwyer, F. Robert, Schurr, Paul H. and Oh, Sejo. 1987. “Developing Buyer-Seller Relationships,”. Journal of Marketing, 51 April: 11 – 27.
-
(1987)
Journal of Marketing
, pp. 11-27
-
-
Dwyer, F.R.1
Schurr, P.H.2
Oh, S.3
-
10
-
-
0000819320
-
Creating or Escaping Community?: An Exploratory Study of Internet Consumers' Behavior
-
Corfman, Kim P., Lynch, John G. and Provo, U T
-
Fischer, Eileen, Bristor, Julie and Gainer, Brenda. 1996. “Creating or Escaping Community?: An Exploratory Study of Internet Consumers' Behavior,”. In Advances in Consumer Research, Edited by: Corfman, Kim P., Lynch, John G. and Provo, U T. Vol. 23, 178 – 182. Association for Consumer Research.
-
(1996)
Advances in Consumer Research
, pp. 178-182
-
-
Fischer, E.1
Bristor, J.2
Gainer, B.3
-
11
-
-
0032351557
-
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
-
Fournier, Susan. 1998. “Consumers and Their Brands: Developing Relationship Theory in Consumer Research,”. Journal of Consumer Research, 24 March: 343 – 373.
-
(1998)
Journal of Consumer Research
, pp. 343-373
-
-
Fournier, S.1
-
12
-
-
0000319993
-
Virtual Community: A Sociocognitive Analysis
-
Corfman, Kim P., Lynch, John G. and Provo, U T
-
Granitz, Neil A. and Ward, James C. 1996. “Virtual Community: A Sociocognitive Analysis,”. In Advances in Consumer Research, Edited by: Corfman, Kim P., Lynch, John G. and Provo, U T. Vol. 23, 161 – 166. Association for Consumer Research.
-
(1996)
Advances in Consumer Research
, pp. 161-166
-
-
Granitz, N.A.1
Ward, J.C.2
-
13
-
-
21844488313
-
How Consumers Consume: A Typology of Consumption Practices
-
Holt, Douglas B. 1995. “How Consumers Consume: A Typology of Consumption Practices,”. Journal of Consumer Research, 22 June: 1 – 16.
-
(1995)
Journal of Consumer Research
, pp. 1-16
-
-
Holt, D.B.1
-
15
-
-
0040188503
-
‘I Want To Believe’: A Netography of the X-Philes' Subculture of Consumption
-
Merrie, Brucks and Deborah, MacInnis
-
Kozinets, Robert. 1997. “ ‘I Want To Believe’: A Netography of the X-Philes' Subculture of Consumption,”. In Advances in Consumer Research, Edited by: Merrie, Brucks and Deborah, MacInnis. Vol. 24, 475 Provo, UT: Association for Consumer Research.
-
(1997)
Advances in Consumer Research
, pp. 475
-
-
Kozinets, R.1
-
16
-
-
0000553827
-
Peak-Experiences as Acute Identity-Experiences
-
Maslow, Abraham H. 1961. “Peak-Experiences as Acute Identity-Experiences,”. American Journal of Psychoanalysis, 21 2: 254 – 260.
-
(1961)
American Journal of Psychoanalysis
, pp. 254-260
-
-
Maslow, A.H.1
-
17
-
-
85016816856
-
University Experiences, the Student-College Relationship, and Alumni Support
-
McAlexander, James H. and Koenig, Harold J. 2001. “University Experiences, the Student-College Relationship, and Alumni Support,”. Journal of Marketing for Higher Education, 10 3: 21 – 43.
-
(2001)
Journal of Marketing for Higher Education
, pp. 21-43
-
-
McAlexander, J.H.1
Koenig, H.J.2
-
18
-
-
0000339374
-
Brandfests: Servicescapes for the Cultivation of Customer Commitment
-
Sherry, John F. Jr
-
McAlexander, James H. and Schouten, John W. 1998. “Brandfests: Servicescapes for the Cultivation of Customer Commitment,”. In Servicescapes, Edited by: Sherry, John F. Jr. 377 – 401. Sage: Newbury Park.
-
(1998)
Servicescapes
, pp. 377-401
-
-
McAlexander, J.H.1
Schouten, J.W.2
-
19
-
-
0036001749
-
Building Brand Community
-
McAlexander, James H., Schouten, John W. and Koenig, Harold J. 2002. “Building Brand Community,”. Journal of Marketing, 66 January: 38 – 54.
-
(2002)
Journal of Marketing
, pp. 38-54
-
-
McAlexander, J.H.1
Schouten, J.W.2
Koenig, H.J.3
-
20
-
-
38249000281
-
An Ethnographic Study of an Urban Periodic Marketplace Lessons from the Midville Farmer's Market
-
McGrath, MaryAnn, Sherry, John F. Jr. and Heisley, Deborah D. 1993. “An Ethnographic Study of an Urban Periodic Marketplace Lessons from the Midville Farmer's Market. Journal of Retailing, Volume 69 3.
-
(1993)
Journal of Retailing
-
-
McGrath, M.1
Sherry, J.F.2
Heisley, D.D.3
-
21
-
-
21344475322
-
The Commitment-Trust Theory of Relationship Marketing
-
Morgan, Robert M. and Hunt, Shelby D. 1994. “The Commitment-Trust Theory of Relationship Marketing,”. Journal of Marketing, 58 July: 20 – 38.
-
(1994)
Journal of Marketing
, pp. 20-38
-
-
Morgan, R.M.1
Hunt, S.D.2
-
22
-
-
0035531893
-
Brand Community
-
Muniz, Albert. 2001. “Brand Community,”. Journal of Consumer Research, 27 March: 412 – 432. Thomas O'Guinn.
-
(2001)
Journal of Consumer Research
, pp. 412-432
-
-
Muniz, A.1
-
24
-
-
0008984886
-
Compatibility Management: Roles in Service Performers
-
Pranter, Charles A. and Martin, Charles L. 1991. “Compatibility Management: Roles in Service Performers,”. Journal of Services Marketing, 5 Spring: 43 – 53.
-
(1991)
Journal of Services Marketing
, pp. 43-53
-
-
Pranter, C.A.1
Martin, C.L.2
-
25
-
-
84992932637
-
Going to Extremes: Managing Service Encounters and Assessing Provider Performance
-
Price, Linda L., Arnould, Eric J. and Tierney, Patrick. 1995. “Going to Extremes: Managing Service Encounters and Assessing Provider Performance,”. Journal of Marketing, 59 April: 83 – 97.
-
(1995)
Journal of Marketing
, pp. 83-97
-
-
Price, L.L.1
Arnould, E.J.2
Tierney, P.3
-
26
-
-
21844511586
-
Subcultures of Consumption: An Ethnography of the New Bikers
-
Schouten, John W. and McAlexander, James H. 1995. “Subcultures of Consumption: An Ethnography of the New Bikers,”. Journal of Consumer Research, 22 June: 43 – 61.
-
(1995)
Journal of Consumer Research
, pp. 43-61
-
-
Schouten, J.W.1
McAlexander, J.H.2
|