The impact of marketing actions on relationship quality in the higher education sector in Jordan

Journal of Marketing for Higher Education

Volumn 16, Issue 2, 2006, Pages 1-23

  Al Alak, Basheer A M ^a  

^a AL ZAYTOONAH UNIVERSITY OF JORDAN   (Jordan)

Author keywords

Higher education in Jordan; Higher education marketing; Relationship continuity; Relationship quality; Student orientation

Indexed keywords

EID: 33847004749     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v16n02_01     Document Type: Article

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