Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level

Journal of Marketing Management

Volumn 22, Issue 3-4, 2006, Pages 245-266

  Helgesen, Øyvind ^a  

^a NONE

Author keywords

CUSTOMER LOYALTY; CUSTOMER PROFITABILITY; CUSTOMER RELATIONSHIP ORIENTATION; CUSTOMER SATISFACTION; SATISFACTION PROFIT CHAIN

Indexed keywords

EID: 33846959980     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725706776861226     Document Type: Article

References (0)