Reputation in Relationships: Measuring Experiences, Emotions and Behaviors

Corporate Reputation Review

Volumn 8, Issue 3, 2005, Pages 214-232

  MacMillan, Keith ^a   Money, Kevin ^a   Downing, Steve ^a   Hillenbrand, Carola ^a  

^a UNIVERSITY OF READING   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; human capital; identity; image; intangibles; philanthropy; positioning; relationships; reputation; SPIRIT; stake holder behavior; stakeholder

Indexed keywords

EID: 85029264173     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540251     Document Type: Article

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