Reputation Among Peer Academic Institutions: An Investigation of the US News and World Report's Rankings

Corporate Reputation Review

Volumn 8, Issue 3, 2005, Pages 233-244

  Standifird, Stephen S ^a  

^a UNIVERSITY OF SAN DIEGO   (United States)

Author keywords

advertising; bankings; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder; stakeholders; universities

Indexed keywords

EID: 33846942790     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540252     Document Type: Article

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