Why do students switch from one university to another: The view of students studying for a foreign degree in Hong Kong

Journal of Marketing for Higher Education

Volumn 15, Issue 1, 2005, Pages 23-49

  Willis, Mike ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

China; Education; Student consumer behaviour

Indexed keywords

EID: 33747604134     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v15n01_02     Document Type: Review

References (22)

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18. Willis, M. (2000a), 'The development of a specific and structured market entry model for use by Foreign universities wishing to establish cooperative programs with Chinese state universities and/or institutes for a range of collaborative activities.' Paper presented at the WTO & Sino-Australian Economic/Education Cooperation Conference, sponsored by Tongyi University and Latrobe University, Shanghai: 100-152.
19. Willis, M. (2000b), 'Adding competitive value to Chinese state universities-one key to market success for foreign universities in China.' Paper presented at the WTO & Sino-Australian Economic/Education Cooperation Conference, sponsored by Tongyi University and Latrobe University, Shanghai: 93-100.
20. Willis, M. (2000c), 'How Chinese State Universities and Foreign Universities Cooperate in an International Education Market: The Development and Application of A Four Tiered Sino-Foreign Higher Education Cooperation Model.' Paper presented to the Australian and New Zealand Marketing Academy Conference, Brisbane, Queensland.
21. Willis, M. & Rushdi, J. (2000d), 'An Identification and Analysis of Students' Expectations and Views regarding Foreign Sourced Tertiary Education Programs Delivered in China: Investigating the Next Stage of Internationalisation and Market Entry for Foreign Universities.' Paper presented to the e Australian and New Zealand International Business Academy (ANZIBA).
22. Willis, M. & Kennedy, R. (2000e), 'Mismatched Markets? An evaluation of whether overseas students' expectations are being met in Australia during a period of rapid educational expansion and internationalisation.' Paper presented to the Australian and New Zealand International Business Academy (ANZIBA).