Planning and implementing institutional image and promoting academic programs in higher education

Journal of Marketing for Higher Education

Volumn 13, Issue 1-2, 2004, Pages 57-75

  Çetin, Rubeena ^a  

^a CANKAYA UNIVERSITY   (Turkey)

Author keywords

Institutional image; Promoting academic programs

Indexed keywords

EID: 67449127281     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v13n01_04     Document Type: Article

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