Relationship marketing and university-industry linkages: A conceptual framework

Marketing Theory

Volumn 5, Issue 4, 2005, Pages 433-456

  Plewa, Carolin ^a   Quester, Pascale ^a   Baaken, Thomas ^b  

^a UNIVERSITY OF ADELAIDE   (Australia)

^b MÜNSTER UNIVERSITY OF APPLIED SCIENCES   (Germany)

Author keywords

difference; linkages; organizational environment; relationship marketing; relationship variables; university industry; value creation

Indexed keywords

EID: 84990330515     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593105058824     Document Type: Article

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