The impact of new major offerings on student retention

Journal of Marketing for Higher Education

Volumn 16, Issue 2, 2006, Pages 135-155

  Sauer, Paul L ^a   O'Donnell, Joseph B ^a  

^a CANISIUS COLLEGE   (United States)

Author keywords

Innovation; Innovativeness; Logistic regression; New majors; Student retention

Indexed keywords

EID: 33846985973     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v16n02_06     Document Type: Article

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