Customer retention management processes: A quantitative study

European Journal of Marketing

Volumn 40, Issue 1-2, 2006, Pages 83-99

  Ang, Lawrence ^a   Buttle, Francis ^a,b  

^a MACQUARIE UNIVERSITY   (Australia)

^b Macquarie Graduate School of Management ^*

Author keywords

Complaints; Customer retention

Indexed keywords

EID: 31644450288     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610637329     Document Type: Article

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